Discover the transformative insights of “Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money–Without Losing the Art.” In this essential guide, TEDx speaker Aubrey Bergauer, hailed as “the Steve Jobs of classical music,” shares proven strategies tailored for the unique challenges of arts organizations in the post-pandemic landscape. With the arts sector representing a staggering $763 billion in the U.S. alone, this book empowers you to leverage for-profit methodologies to enhance audience engagement while prioritizing your artistic mission.
Unlock the potential of your arts organization by learning how to attract diverse audiences, foster inclusivity, and boost revenue—all while staying true to your creative vision. With actionable advice and a robust framework, “Run It Like a Business” equips you with the tools needed to thrive financially, ensuring that your artistic endeavors continue to enrich communities without the financial stress.
Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money–Without Losing the Art
Why This Book Stands Out?
- Expert Insights: Authored by Aubrey Bergauer, a recognized leader in the arts sector, dubbed “the Steve Jobs of classical music,” bringing credibility and innovative thinking.
- Post-Pandemic Focus: Addresses the unique challenges faced by arts organizations in the current landscape, ensuring relevance in today’s environment.
- Practical Strategies: Offers actionable, arts-tested strategies for increasing audience engagement and revenue without compromising artistic integrity.
- Inclusive Approach: Emphasizes the importance of inclusivity and attracting younger audiences to sustain and grow the arts community.
- Financial Empowerment: Advocates for a business-minded approach to nonprofit management, demonstrating that financial success can support and enhance artistic missions.
- Comprehensive Framework: Provides a proven framework for revitalizing economic engines within arts organizations, covering customer engagement, technology, and new revenue streams.
- Sector Significance: Highlights the arts as a $763 billion sector in the U.S., underscoring the vital role of arts organizations in enriching communities.
Personal Experience
As you dive into Run It Like a Business, you may find yourself reflecting on your own journey within the arts sector. Whether you are an artist, administrator, or passionate supporter of the arts, Aubrey Bergauer’s insights might resonate on a deeply personal level, sparking new ideas and aspirations for your organization. Here are some relatable experiences you may encounter while reading:
- Rediscovering Passion: You might feel reinvigorated by the ways Bergauer emphasizes keeping art at the forefront while adapting business strategies. Her approach may inspire you to see your work through a fresh lens, blending creativity with practicality.
- Facing Challenges: Many in the arts community have faced financial hurdles, especially post-pandemic. Bergauer’s strategies may echo your own struggles, offering hope and actionable solutions that you can implement immediately.
- Engaging New Audiences: You may relate to the challenge of attracting younger audiences. The book provides relatable anecdotes and effective tactics that could help you connect with a demographic that feels distant from traditional arts organizations.
- Inclusivity Matters: If you’ve ever felt your organization could be more inclusive, Bergauer’s insights may resonate deeply. Her emphasis on diversity and community engagement could inspire you to take actionable steps toward creating a more welcoming environment.
- Financial Empowerment: The idea that non-profits can and should generate revenue for their mission can be empowering. You may find yourself rethinking your organization’s approach to funding and sustainability, feeling more equipped to advocate for its financial health.
Ultimately, Run It Like a Business encourages reflection on your own experiences and challenges while providing a roadmap to navigate the complexities of running an arts organization. It’s not just a guide—it’s a call to action for all who believe in the transformative power of the arts.
Who Should Read This Book?
This book is ideal for a diverse range of individuals and organizations within the arts sector seeking to enhance their operational strategies and financial sustainability. Here’s why it is suitable for them:
- Arts Administrators: Gain insights on implementing business strategies that can lead to increased engagement and revenue.
- Non-Profit Leaders: Learn how to balance mission-driven goals with financial viability, ensuring long-term sustainability.
- Artists and Creatives: Discover approaches to connect with audiences and donors, enhancing visibility and support for their work.
- Board Members: Understand how to contribute effectively to organizational strategy and governance in an arts context.
- Event Planners: Find innovative ways to attract and retain attendees, making events more successful and impactful.
- Fundraisers: Explore new revenue streams and donor engagement strategies that align with artistic missions.
By reading Run It Like a Business, these readers will acquire valuable tools and frameworks to not only survive but thrive in the evolving landscape of the arts industry, ensuring that they can continue to create and share the art they love.
Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money–Without Losing the Art
Key Takeaways
Readers can expect to gain valuable insights and actionable strategies from “Run It Like a Business” that can transform their arts organizations. Here are the key takeaways:
- Audience Growth: Learn effective methods to attract and retain new audiences, ensuring long-term engagement.
- Inclusivity: Discover strategies to make arts organizations more inclusive, reaching diverse communities.
- Younger Demographics: Implement techniques to engage younger attendees and encourage them to become loyal patrons and donors.
- Revenue Generation: Explore innovative approaches to generate additional revenue streams, enhancing financial stability.
- Artistic Integrity: Understand how to balance business acumen with maintaining the integrity of the art being produced.
- Proven Framework: Utilize a powerful and proven framework adapted from the for-profit sector to revitalize your organization’s economic engine.
- Stress Reduction: Gain insights into managing financial challenges, allowing for a focus on creativity and artistic endeavors.
Final Thoughts
“Run It Like a Business” by Aubrey Bergauer is an essential read for anyone involved in the arts sector, from administrators to artists. This insightful book bridges the gap between the creative and business worlds, offering innovative strategies tailored specifically for arts organizations. The author’s expertise and proven methods empower organizations to thrive in today’s challenging landscape, ensuring that the arts remain vibrant and accessible to all.
Key takeaways from the book include:
- Strategies to grow and retain audiences.
- Methods to enhance inclusivity within organizations.
- Engagement techniques to attract younger patrons.
- Ways to significantly boost revenue while maintaining artistic integrity.
- A framework to revitalize the economic engines of arts organizations.
This book is not just a guide; it’s a roadmap to success for arts organizations looking to adapt and flourish. If you’re passionate about the arts and want to ensure a sustainable future for your organization, investing in this book is a must.
Don’t miss out on the opportunity to transform your arts organization. Purchase “Run It Like a Business” today and start implementing strategies that will lead to growth and success!
